October 28, 2011

Predictive Modeling for Direct Mail at Children's Mercy Kansas City

The direct mail program at Children’s Mercy Hospitals and Clinics in Kansas City has been raising more money and is costing the hospital less to implement. Why? Because David Logan‘s annual fund team has been paying attention to the numbers and using predictive modeling to better target the mail they send out. Check out the video below for a more complete explanation of David and team’s work…

October 6, 2011

"Data Hoarders" A New Parody from the BWF Team

Are you a data hoarder? Do you have to parse through mountains of relatively useless information to find those oh-so-valuable tidbits that can make or break your fundraising efforts? If so, help is available...

The Donorcast team joined forces with the BWF Social crew to bring you "Data Hoarders" - a parody of the A&E series "Hoarders."

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