Predictive Modeling for Direct Mail at Children's Mercy Kansas City
The direct mail program at Children’s Mercy Hospitals and Clinics in Kansas City has been raising more money and is costing the hospital less to implement. Why? Because David Logan‘s annual fund team has been paying attention to the numbers and using predictive modeling to better target the mail they send out. Check out the video below for a more complete explanation of David and team’s work…
posted by Justin Ware -- Bentz Whaley Flessner at
10/28/2011
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